The future of the plant based movement is looking incredibly bright with consumers better educated than ever before on the practices behind producing category leading products. However, the rise of veganism has historically been focused on the rights of animals but has now expanded by focusing on the health implications of meat and dairy but also the environmental factors too.
This has prompted very disciplined consumers abstaining from products they no longer feel responsible of compassionately sourced. Just like sugar, mass producers of chocolate use huge amounts of dairy because its cheap but also creamy in texture.
The Wizards Magic Chocolate is dairy free meaning that disciplined consumers can access fantastic tasting chocolate without compromising on taste. Just like with sugar, by not using dairy it means that our ingredients and end product is more expensive, however, we believe it is worth it to start a chocolate revolution.