The chocolate industry in the UK is a fascinating place! A fascinating place which has foundations which largely began in the ancient city of York. Like all industries it was founded by visionaries and innovators with strict value systems which helped forge a movement which changed the world. However, like all industries which go global and reach end phase capitalism, pressures on increasing annual profits for shareholders mean that CEO's need to keep coming up with ways to improve margins and deliver value. Sadly this often comes at the expense of product quality through cheaper and cheaper ingredients and in many cases more addictive ingredients. Guess what is both very cheap but also very addictive... Sugar. Just think, the cost of sugar is a fraction of cocoa and today means that most leading chocolate has a whopping 50% sugar content present.
Well, like the quakers who forged the chocolate industry we are at the beginning of a chocolate revolution. The ascension of the internet has produced better educated consumers who are rebelling against cheaply mass produced chocolate that is more sugar than cocoa.
The Wizards Magic is her to change this with a revolutionary 1% sugar without compromising on taste!